Last month, I had the pleasure of attending my first ever Story Telling Boot Camp. If you’re in sales and business like myself, then you could probably relate to struggling with public speaking at one point in your career.
The fear of public speaking is so common in fact that it has been scientifically compared to having the emotional equivalent of getting poked in the eye. I knew I needed some help. And so you could probably imagine how lucky I felt when I was invited by my friend Ty Bennett to attend his 1st ever live Story Telling Boot Camp!
If you haven’t had the chance to meet Ty yet, you’d be glad to learn that he is one of the youngest, most down-to-earth and successful business leaders in the industry. In a short span of 4 and a half years, he and his brother Scott built a $20 million dollar business empire that spans the entire globe. Those numbers continue to grow strong today, but the best part is that he did it all at the young and tender age of 23. Today he is a best-selling author and is also a highly regarded teacher who’s invited to speak all over the world on topics ranging from sales to leadership every single year.
Once you’ve witnessed Ty speak you will readily agree that he is one of the most compelling & inspiring speakers to ever grace the stage and hold a mic. Just by the subtle way that he speaks, he is able to draw people in and inspire his listeners to create massive action and duplicate the commitment and dedication that he has.
That is the type of power that a really good speaker can command. And if you take the privilege of learning from a mentor, then you can greatly decrease the amount of time and energy that it takes to make very compelling speeches and presentations. Here’s a taste of what he taught us in Week-1 of his 4-Week Story Telling Boot Camp:
The 5 Little Known Ways to Motivate A Crowd Through Public Speaking
1) A speaker needs to balance his Credibility and his Relatability with his audience. If you’re not Credible, your audience will not care about nor believe what you say. And if you’re not Relatable, your audience will not respond nor do what you tell them to do. In business that equals to the death of your sales force.
2) Humans are genetically programmed to respond to stories, and because they are, a powerful speaker can really begin to influence a group’s behavior when he does it correctly. He said the blueprint to making sure that you are able to do that, is to make sure that your stories are Memorable, Meaningful and Motivational.
3) He said all Influencers are in Sales – parents, teachers, and even politicians. He said that as a speaker, you need to appeal to and know what drives people and why you need to make sure your message hits those primary motivations. There are four primary motivations that drive ALL people and they are what he calls the 4 Ps: Pleasure, Prestige, Payoff, & Productivity. Deliver that and your audience will respond positively to you.
4) He also taught us that a story should be a re-lived and re-imagined experience narrated with enough detail and feeling to cause your listener’s imagination to experience it as real. He said one way to draw your audience in is to create Struggle. He says that there are 5 types of struggles: Man vs Man, Man vs Society, Man vs Nature, Man vs Environment & finally Man vs Himself. Having struggle in your story is enough to create an unconscious physical response with your audience.
5) And finally at the end of the day, he says, the goal of Communication is to strengthen the Connection that you have with your audience. All people learn and connect with each other in three ways: Visually, Audibly and Kinesthetically. Therefore your audience needs to feel three things while listening to your story: they have to be Seen, they have to be Heard, and they have to be Understood. Do that and you will hold their attention.
So if you’re in business, and you’d like to shorten your learning curve of becoming a true inspirational speaker; If you would like to learn how to teach your sales teams how to become top leaders and accelerate their sales & presentation skills; and finally if you would like to acquire a unique skill or edge over your competition then I would highly recommend that you take Ty’s course the next time it is available.
I learned a tremendous amount of knowledge and wisdom, not just about public speaking but also about communication and relationships from this boot camp as well. Which is why I would highly recommend that you work with Ty. If you’re in sales, teaching or leadership, you should go ahead, take his training and read some of the books that he wrote. I guarantee that you will gain a tremendous amount of value by doing so.
To learn more about Ty or subscribe to his free business newsletter, check out his website at www.LeadershipINC.com
p.s. if you liked this review, please leave your thoughts or comments in the box below. I look forward to hearing from you!